SGB Update Apparel
Brooks To Sponsor Houston Marathon
Brooks Running has signed on as the Official Footwear and Apparel Sponsor for the Houston Marathon, replacing Skechers.
Fanatics Announce Memorabilia Partnership With Tom Brady
Fanatics announced an exclusive, long-term partnership with Tom Brady, who will join its roster of athletes under the company’s memorabilia and collectibles division, Fanatics Authentic.
K2 And SkiEssentials.com Take The Pain Out Renting For Parents
K2 and SkiEssentials.com have partnered to create an online, season-long lease program and home delivery service for parents to outfit their junior skiers and snowboarders with gear at a fraction of the cost of buying new.
PBG Expands Executive Team; Launches Strategic Advisory Vertical
Expanding its team, PBG tapped fashion industry disruptor, Liz Fodera, to join the company; offer brands access to PBG advice on an ad-hoc basis.
Deloitte Predicts 7 Percent Drop In Holiday Spending
Amid continued COVID-19 anxiety, shoppers plan to spend cautiously this holiday season, averaging $1,387 per household, down 7 percent from 2019, according to Deloitte’s holiday forecast.
U.S. Polo Assn. Partners With Morehouse College And University Of Kentucky
U.S. Polo Assn., the official brand of the United States Polo Association, has partnered with Morehouse College and The University of Kentucky as part of its Collegiate Partnership Program.
Academy Sports Partners With CIAA And MEAC
Academy Sports + Outdoors has signed on as the Official Sporting Goods and Outdoor Retailer of the Mid-Eastern Athletic Conference and the Central Intercollegiate Athletic Association. This multi-year partnership gives Academy Sports exposure and marketing assets across men’s and women’s basketball, conference championship events and the events and content surrounding the MEAC’s 50th anniversary.
Goldwin Opens First European Flagship Store
Goldwin opened its first retail store in Munich, Germany.
Kohl’s To Launch Specialty Athleisure Brand
Kohl’s announced plans to launch FLX, a private label, specialty athleisure brand, in select stores and online at Kohls.com, beginning March 2021.
Puma Appoints General Manager Sportstyle
Puma has appointed Maria Valdes as GM of the business unit Sportstyle, the company’s largest business unit by revenue.
Zone3 Appoints President Of U.S. Sales And Marketing
Zone3 appointed Ryan Dolan, formerly of TYR and Roka, as president of U.S. sales and marketing.
Backcountry.com Partners With Klarna
Klarna announced that it has partnered with Backcountry.com to offer its customers flexible buy now, pay later solutions using Klarna’s four equal, interest-free payments. “People are spending more time outdoors than ever before and exploring new ways to participate in active outdoor pursuits like skiing, hiking and cycling,” said Sarah Crockett, chief marketing officer, Backcountry.com. […]
Odlo Opens Pop-Up To Mark U.S. Expansion
Odlo will open its inaugural retail location in the U.S., with a pop-up store at the Bellevue Square shopping center in Washington State.
Retail Sales Mark Fourth Month Of Gains
The U.S. Census Bureau said overall retail sales in September were up 1.9 percent seasonally adjusted from August and up 5.4 percent year-over-year.
Asics Appoints President And COO Of North America
Asics announced the appointment of Richard Sullivan to president and chief operating officer for Asics North America (ANA). Further, Barbara Turner will assume the role of chief administrative officer and Sean Condon has been named vice president, omnichannel.
