SGB Update Apparel

Brixton Names New President

Colleen O’Neill, formerly at Hybrid Apparel, was appointed president. She succeeds CEO Seth Ellison, who is retiring. Altamont Capital Partners owns Brixton, a lifestyle brand with roots in surf and skate, based in Oceanside, CA.

Report: Lululemon Laying Off 150 Support Center Jobs

The job cuts come as Lululemon on June 6 reported first-quarter earnings that topped guidance but trimmed its earnings guidance for the year as proposed tariffs threaten the company’s supply chain.

Survey: Golf Getaways and Digital Engagement Key Focus for the Average U.S. Golfer

Over half of U.S. players (approximately 23 million in total) take at least one golf trip per year, with 31 percent taking two or more trips. With an average length of 3.33 days, these trips are common to either Florida and California or to overseas destinations such as Scotland, Ireland and the Iberian Peninsula.

Under Armour Prices Senior Notes

The company has priced the $400 million aggregate principal amount of its 7.250 percent senior notes due 2030. It will will use the proceeds to pay down debt due in 2026.

Perfect Moment Prelim Fiscal Q4 Results Show Small Sales Increase

Revenue for the full year declined 12 percent, reportedly due in part to one of the company’s largest wholesale customers, Matches Fashion, filing for bankruptcy. Alongside increased investment in leadership, infrastructure, and brand positioning, this had an adverse impact on operating results.

Dôen Secures Equity Investment

The company currently operates seven brick-and-mortar stores, including recent openings in Marin, CA and Nantucket, MA. Retail sales, in aggregate, are reported to have “grown 80 percent year-over-year, while comp store sales are up 46 percent, with 65 percent growth at its Bleecker Street store in New York City.”

Study Highlights Opportunities for Brands Supporting Women’s Sports

A new study by women’s sports agency Parity finds that 68 percent of U.S. sports fans trust that female athletes believe in the products they are promoting. Of the respondents, 43 percent of female sports fans and 67 percent of those who frequently watch female sports said that a brand’s partnership with a female athlete makes them more likely to make a purchase.

Amazon Extends Prime Day to Four Days

Amazon’s annual Prime Day sales event is scheduled for July 8-11, expanding to four days from two days compared to last year. The first Prime Day event began in 2015 with the goal of increasing Prime membership.