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Trek Kicks off Challenge with USA Today Ad

Trek Bicycle launched its “Go By Bike Challenge,” a national pledge campaign sponsored by 1 World 2 Wheels — Trek's cycling advocacy initiative — that challenges people to put down the car keys and instead go by bike. To promote the challenge natio

Feel Golf Sees Strong First Half Sales Gains

Feel Golf Co., a private company owned and operated by PGA Professionals, announced growth exceeding 30% for the first half of 2008. The growth was driven by demand for its new 73 degree wedge and the Pro Release performance grip…

Economic Trends Test Outdoor Industry’s Mettle

While some Americans are clearly shifting down market, worldwide demand for outdoor lifestyle brands like Keen, Merrell, Teva and The North Face remains strong. This, of course, elicits that old industry saw about how the outdoor industry always holds its

Economic Trends Test Outdoor Industry’s Mettle

While some Americans are clearly shifting down market, worldwide demand for outdoor lifestyle brands like Keen, Merrell, Teva and The North Face remains strong. This, of course, elicits that old industry saw about how the outdoor industry always holds its

KEEN Opens New European Office

KEEN Inc. opened its new European headquarters to support the brands' continued international growth and expansion. The office, located in Rotterdam, Netherlands, will support all aspects of the KEEN business in Europe…

Lorpen, Lenzing Ink Exclusive Supplier Deal

Lenzing AG has become its exclusive supplier of Lyocell and modal fibers for Spanish sock maker Lorpen’s 2009 sock collection. Lenzing will provide three fibers for Lorpen – Tencel, Lenzing Modal and MicroModal. Tencel is made of eucalyptus wood, whle Mod

Shawn Neville Out at Keds

Shawn Neville, president of Keds, a division of Collective Brand's Stride Rite unit, has left the company, SportsOneSource has learned. Calls to Collective Brands confirmed his departure although further details were not available at press time…

Sports Direct Still Singing England National Team Blues

Sports Direct International Plc. UK reported a decrease of 29.9% in full year underlying earnings. The discount sports retailer does not predict the trend to change in the new fiscal year citing the worst current trading conditions it has experienced in t

Lotto Gets Boost from Addition of Brazil Licensee

Lotto Sport Italia S.p.A closed 2007 with total sales of €300 million ($411 million), an 8% increase over their 2006 results. Driving this growth was Lotto Sport Italia’s’ new licensing agreement with Filon Confecções Ltda. of Brazil…