SGB Update Apparel
Sierra Trading Post Grew Q4 Paid Search Revenue 36 Percent
Sierra Trading Post, an outdoor apparel and accessories retailer, increased its search revenue by 36 percent year-over year in the fourth quarter of 2011 with ChannelAdvisor’s Paid Search solution…
OIA Recognizes Jennifer Mull and Jim Zwiers with Advocacy Leadership Awards
Outdoor Industry Association (OIA) presented its annual OIA Advocacy Leadership Awards to Jennifer Mull, president and CEO of Backwoods Retail, Inc., and Jim Zwiers, president of Wolverine Worldwide's Outdoor Group, during the OIA Thought Leader Dinn
Obesity Rates Stabilizing But Not Improving
New statistics cited in two papers report only a slight uptick in obesity rates since 2005. The statistics from the Centers for Disease Control and Prevention showed that more than 35 percent of U.S. adults (78 million people) are obese, defined as having
Tubbs Expands Snowshoe Series at Outdoor Retailer Winter Market
Tubbs Snowshoes announced that it will expand its award-winning FLEX™ Series with the addition of the new FLEX ALP XL for tackling the backcountry with heavier loads. The new series of snowshoes will be on display at the Tubbs booth, #35113, at the Outdoo
Spy Becomes USA Cycling Sponsor
SPY, the Southern Calif.-based purveyor of technical sunglasses, goggles and prescription eyewear, has joined USA Cycling as an official sponsor…
La Sportiva Announces New Skis, Redesigned Line of Boots Ahead of Winter Trade Show Season
La Sportiva North America announced that it will introduce three new skis and a redesigned line of ski boots for the 2012-13 winter season. La Sportiva will debut its new skis and boots at the 2012 OR Winter Market, SIA Snowshow and ISPO tradeshows…
Spalding and Sportsfield Specialties Announce Strategic Partnership
Spalding, a division of Russell Brands LLC, and Sports Specialties LLC, a wholly-owned subsidiary of Sportsfield Specialties Inc., based in Delhi, NY, announced an agreement making Sports Specialties the exclusive licensee for Spalding indoor sports cons
Zappos.com Targeted in Cyber Attack
Zappos.com CEO Tony Hsieh told the online retailers 24 million customers Sunday that the company was the victim of a cyber attack, but that the database that stores customers’ critical credit card and other payment data was not affected or accessed.
Warrior Replaces Adidas as Liverpool Sponsor
Warrior Sports reportedly reached a sponsorship deal with the English soccer club Liverpool, replacing Adidas. Warrior, owned by New Balance, is said to have paid £25 million a year for the rights, twice what Adidas currently pays…
Sierra Designs Hires Outdoor Industry Veteran Michael Glavin
Sierra Designs, long time manufacturer of backcountry equipment and apparel, has hired outdoor industry veteran Michael Glavin to the recently created vice president and brand manager position…
NSSF Expands ATF Compliance Consulting Program
When it comes to record keeping and maintaining internal controls, firearms retailers need to “sweat the details,” but the National Shooting Sports Foundation® reminds them that they don't have to go it alone…
Deadline for National Bike Week Scholarship Approaching
The deadline for submitting an application for a scholarship of up to $1,000 to attend the National Bike Summit is Jan. 30, according to the National Bike Dealers Association, or NBDA…
L.L. Bean Bootmobile Hits the Road
As the launch of its 100th Anniversary celebration draws near, outdoor retailer L.L. Bean debuted the “L.L. Bean Bootmobile” — a larger-than-life embodiment of its most iconic product. The 13-foot high and 20-foot long vehicle was revealed to employees a
Moosejaw to Unveil Massachusetts Store March 3
Moosejaw said staff at its newest brick-and-mortar store will use iPads and mobile POS systems so they can engage customers with online product reviews, check inventory at Moosejaw.com and then check out customers from the floor. The company will celebrat
HandM to Debut David Beckham Bodywear Ad
H&M will debut a 30-second ad during the Super Bowl to launch the new David Beckham Bodywear collection. The spot marks both H&M and David Beckham's inauguration into the Super Bowl advertising line-up. H&M recently announced a long-term alliance wi
