SGB Update Apparel
Lafuma Names Hoyt and Co. as Rocky Mountain Reps
Lafuma hired Colorado-based Hoyt & Company as its new sales agency covering the Rocky Mountain Region…
Burton Sells DNA Distribution to Rob Dyrdek
Four years after acquiring DNA Distribution, Burton sold the skate hardgoods company Tuesday to skate athlete and TV personality Rob Dyrdek. DNA Distribution, which includes skateboarding brands Alien Workshop, Habitat and Reflex, was Burton's only s
Finish Line to sell Special Olympics Merchandise
The Finish Line, Inc. and its Finish Line Youth Foundation announced a multi-year pledge to support Special Olympics as part of the retailer's ongoing mission to celebrate the everyday achievements of athletes everywhere…
Liberty Bottleworks Offers One-Off Custom Bottles via Zazzle.com
Liberty Bottleworks has partnered with online customizing powerhouse Zazzle to enable individual consumers have their artwork printed on Liberty bottles in quantities as low as one bottle…
UK’s National Trust Kicks Off Campaign to Get Kids Outdoors
The National Trust, one of the larger conservation organizations in the United Kingdom, has launched a nationwide campaign to encourage sofa-bound children to take to the outdoors and enjoy classic adventures from skimming stones to building dens…
Adidas Partners with Footwear Design Academy
PENSOLE and Adidas announced the first full-scale class of PENSOLE, the accelerated footwear design academy, to be held at its new Old Town/Chinatown campus in the Goldsmith Blocks…
Adidas Outdoor Partners with St. Louis’ Climb So Ill
Adidas Outdoor has partnered with Climb So iLL rock climbing gym (www.climbsoill.com) in St. Louis, MO, as its official outfitter. So iLL, which opened last month, is an indoor climbing gym in St. Louis, with 40 rope stations, 55-foot walls, a 24-hour acc
White House Recognizes OIA Sustainability Working Group
The Outdoor Industry Association (OIA) Sustainability Working Group has been selected by the White House as a Champion of Change for Corporate Environmental Sustainability. The OIA Sustainability Working Group (OIA SWG) is a volunteer collaboration among
Outdoor Retailer Summer Market Registration Begins
Outdoor Retailer Summer Market announced that retail, designer and distributor attendees can now register online to participate in the outdoor industry's premier tradeshow and demo event, which runs Aug. 2-5 after the Open Air Demo on Aug. 1…
Vail Resorts Closes on Kirkwood Mountain Acquisition
Vail Resorts, Inc. closed on its third ski resort in the Lake Tahoe area – the Kirkwood Mountain Resort at Lake Tahoe, CA. Kirkwood is recognized by skiers and snowboarders as offering some of the best high alpine advanced terrain in North America…
Nike/Reebok Settle Tebow Jerseys Lawsuit
Nike Inc. and Reebok International Ltd. have settled a lawsuit over the right to sell New York Jets football apparel bearing the name of the Jets' new quarterback, Tim Tebow. According to a final judgment made public on Tuesday by U.S. District Judge
Princeton Tec Kicks Off Spectrum Road Show
Princeton Tec packs a mini-production line into a truck and hits the road this weekend (April 14-15) to kick off their Spectrum Road Show at the Appalachian Outdoors Spring Outdoor Expo, in State College, Pa. During the tour, Princeton Tec employees will
MEC to Introduce Record 1,400 New Products in 2012
Mountain Equipment Co-op (MEC) will introduce a record 1,400 new products in 2012 in a bid to expand its focus beyond the backcountry and into urban activities, such as running, yoga and cycling…
CamelBak Hires Ted Ganio to Head up Softgoods Logistics
CamelBak has added Ted Ganio and Stephen Barnes to its team. Ganio joins CamelBak as senior director of softgoods, customs and logistics and brings with him over 20 years of experience including Mountain Hardwear, Adventure Medical Kits, Sierra Designs an
Asics Rolls Out Stop at Never Campaign
Asics, which launched its “Stop At Never” campaign during last fall’s New York Marathon, is introducing the next phase, a video website aimed introducing younger, less intense runners to the brand…
