United Sports Brands has appointed Phil Gyori as CEO. Most recently, Gyori was the CEO of Pelican Products and has also held past senior leadership roles at other outdoor and lifestyle brands, including Bushnell and Nike.
Gyori’s hire follows the USB’s acquisition by Norwest Equity Partners, which closed on November 20, 2023.
Gyori has over 30 years of executive and management experience. Under his leadership at Pelican, “revenue increased almost 50 percent during his seven-year tenure. In his prior 16 years working at Bushnell, he helped the company achieve a five-fold top-line increase and integrated ten acquisitions,” reported USB in a release.
Tony Armand, partner at Norwest Equity Partners, noted, “We are thrilled to bring Phil on to lead the United Sports Brands team. He brings incredible experience and leadership that will play a huge role in growing the USB portfolio in the coming years.”
Gyori said, “I am excited to join the company and its fantastic group of industry-leading brands. I feel fortunate to be able to partner with the exceptional team that is already in place, and look forward to building on the foundation that USB has created.”
Images courtesy USB/Pearl Izumi
