United By Blue held grand opening celebrations for its first brand store in New York City June 24.

The store, which is located in the Nolita neighborhood in Manhattan, offers a complete collection of outdoor-inspired accessories, men’s and women’s apparel, and bags; all of which are thoughtfully sourced and crafted from sustainable fabrics.

The new storefront, located at 245 Elizabeth Street is currently open for business in one of the cities hottest retail neighborhoods – sharing the block with stores like Kit & Ace, Steven Alan, Wolverine, and TOMS. The new NYC store brings United By Blue’s total number of brand-operated stores to four: two year-round locations in Philadelphia and a seasonal location directly on the ocean in Asbury Park, NJ. Located on a quaint tree-lined street, the new Nolita United By Blue store features unique details that seamlessly blend this outdoor shop into the city.

“Being based in nearby Philadelphia, we’ve always wanted to have a physical presence in Manhattan.” said company Founder and President Brian Linton, “We designed the Nolita store to feel like an extension of the outdoors within one of the world’s busiest cities; we brought in a mix of new and reclaimed fixtures, live edge wood shelving, and our signature firewood wall to make people feel like they can kick back and relax.”

United By Blue is a Certified B-Corp with a focus on conservation. For every product sold, United By Blue removes 1 pound of trash from oceans and waterways through company organized and hosted cleanups. In the last 6 years alone, United By Blue has removed over 300,000 pounds of trash through a total of 155 cleanups, and in the process mobilized over 4,500 volunteers in 25 states.