Uninterrupted, the media company spearheaded by LeBron James and Maverick Carter, has appointed Salehe Bembury as its creative director.

The appointment was announced via the brand’s Instagram account: “Proud to welcome @uninterrupted’s new creative director, Salehe Bembury. Big things coming soon.”

Bembury previously designed for Kanye West, helping develop the Yeezy footwear line after working with Pyer Moss, Cole Haan and Greats. After Yeezy, he worked as VP, Men’s Footwear at Versace and collaborated on footwear and apparel lines with Anta, Lexus, Vans, New Balance, and Crocs.

Bembury is now working on developing his own label, Spunge.