Unilever announced that it has signed an agreement to acquire Onnit, a maker of wellness supplements based in Austin, TX
Onnit was founded in 2010 by Aubrey Marcus and its supplements support improved cognitive function, mood and relaxation, gut health, and immunity support. The brand also offers functional nutrition, fitness essentials,and a digital content platform.
Peter ter Kulve, president of Home Care and Health & Wellbeing at Unilever, said: “Onnit is a leading brand in the fast-growing nootropics segment. With its holistic health offering and digital-first model, Onnit perfectly complements our growing portfolio of innovative wellness and supplement brands that include OLLY, Equilibra, Liquid I.V., and SmartyPants Vitamins.”
Fabian Garcia, president of Unilever North America, said: “We are thrilled to welcome Onnit to the Unilever family. As a dynamic and purpose-led brand, Unilever is strongly aligned with Onnit’s vision to improve the health and wellness of consumers with scientifically proven solutions.”
Aubrey Marcus, founder of Onnit, said: “Since day one, my vision has been for Onnit to become a global movement, empowering people with the tools and information to reach their highest physical and mental potential. I am so proud of what we have accomplished and now, with Unilever’s scale and presence, we are one step closer to inspiring millions more to take charge of their health and wellbeing.”
Onnit will continue to be based in Austin, TX, and led by CEO Jason Havey. Founder Aubrey Marcus will remain a Brand Ambassador.
The terms of the deal were not disclosed. The acquisition is subject to regulatory approvals and customary closing conditions.
Unilever’s major brands include Dove, Knorr, Hellmann’s, Lipton, Magnum, Axe, Ben & Jerry’s, Degree, Dollar Shave Club, Q-tips, Seventh Generation, St. Ives, Suave, TRESemmé, and Vaseline.
Photo courtesy Onnit