Camping World Holdings Inc. announced the acquisition of Nomad Reservations, the online campground reservation and management system marketed as CampgroundBooking.com.
Camping World expects the technology platform to enhance its database by providing key data in a customer’s travel plans. The data also gives Camping World a customized marketing platform to engage customers before, during and after travel.
“As the industry leader, we constantly seek new partners to enhance our product offerings,” said Marcus Lemonis, CEO and Chairman of Camping World Holdings. “This technology acquisition complements other planned product launches such as the Peer-to-Peer RV Rental Platform and represents our goal of improving the RV and outdoor experience for our current and future consumers. These tools provide relevant data for real-time marketing messaging and engagement with our brand.”
Camping World has over 175 locations in 38 states under Camping World, and sister company Gander RV & Outdoors.
Photo courtesy Nomad Reservations