Consumer Technology Association (CTA) enlisted Under Armour Founder and CEO Kevin Plank to address attendees on the CES 2017 keynote stage. Owned and produced by the Consumer Technology Association, CES 2017 will run January 5-8, 2017 in Las Vegas, NV.
Plank’s keynote will take place on January 6, 2017 and will focus on how technology is shaping athletic performance and lifestyle now and in the years to come.
“Kevin Plank is a true innovator,” said Gary Shapiro, president and CEO, CTA. “His story began as a college football player whose dislike of sweaty cotton t-shirts led to the founding of what is now one of the fastest growing athletic performance companies in the world. He continues to innovate by putting technology front and center at Under Armour. The company’s participation in CES underscores the ever-expanding breadth of our show and the consumer tech industry overall. We can’t wait to welcome Kevin to our keynote stage and hear what he has in store for a company that has already invested close to $1 billion in bolstering the digital health and fitness communities.”
Plank has spent the last 20 years outfitting athletes in some of the world’s most innovative performance apparel, footwear and equipment. What began as a startup in his grandmother’s basement is now a global company on track to reach nearly $5 billion in revenue by the end of 2016.
