Luxottica Group and Intel came together to launch a virtual training coach they’re dubbing Radar Pace, a smart eyewear model featuring a real-time voice activated coaching system.

The goal was to create dynamic and personalized training programs, track performance, coach in real time and respond naturally to questions asked by the user.

Radar Pace is the result of years of research and development between Luxottica’s Oakley brand and Intel. The device launched October 3, 2016 on and in select Oakley retail stores.

“Merging Oakley’s leading design and performance benefits with Intel’s technology, Radar Pace is a game changer in training and coaching,” said Ryan Saylor, VP of advanced product development, Oakley. “One of the biggest benefits is the accountability – the coach being there with the athletes to help get the most out of every workout. It was a true collaboration that we hope will redefine the future of sport.”

The device collects and analyzes personal performance data (including power output, heart rate, speed, cadence, time, pace and distance) and equips athletes with rich information and real-time audio coaching. The customized running or cycling programs calibrate based on performance, track performance compliance and adjust to make up for missed workouts.

Feedback is provided directly through the eyewear, in real-time adjustments.