Under Armour has tapped Gene McCarthy to assume the role of SVP, Footwear, effective August 10. McCarthy has more than 25-years of athletic footwear experience, which includes top positions with Nike, Reebok and The Timberland Company.
The appointment follows an extensive search by the company to fill its top footwear post, McCarthy will report to David McCreight, President of Under Armour.
Most recently, McCarthy served as co-president of the Timberland brand based in Stratham, NH and was part of the executive team responsible for developing strategies for all aspects of the $1.4 billion global company including brand voice, consumer activation, and product direction. Also, during his three years at Timberland, McCarthy held posts as president of the authentic youth division as well as group vice president for product and design.
Prior to this, McCarthy was senior vice president, Global Footwear at Reebok for two years where he led product marketing, design, development and advanced concepts. McCarthy also served in various roles at Nike for over 21 years and led the Brand Jordan team for four years as the Global Director of Sales and Retail Marketing.
“Under Armour is known for its best in class product, and I am very excited to be part of such an electrifying brand and to work with David and the team,” said McCarthy. “I look forward to applying my knowledge to my new leadership role with the Under Armour footwear team.”
