Under Armour has renewed its global licensing agreement with the Safilo Group, the designer, manufacturer and distributor of prescription frames, sunglasses, outdoor eyewear, goggles, and helmets for UA-branded eyewear until 2031.
“As Under Armour works to infuse the best of design and innovation across our product categories, we look forward to continuing to partner with Safilo on high-quality eyewear for athletes and consumers around the world,” said Yassine Saidi, chief product officer at Under Armour. “An eyewear industry leader, Safilo shares our brand’s commitment to executing intentional, quality designs that combine style, versatility and performance. Together, we are committed to pushing the boundaries of what eyewear can achieve.”
“We are enthusiastic about extending our successful partnership, which started in 2020 with Under Armour. Their vision of innovation, quality and performance perfectly match our strategy. Safilo will keep on investing in design and technology to create products that empower athletes and consumers in their everyday life. We are thrilled to continue this journey, leveraging on Under Armour’s growing consumer base in North America and in the rest of the world,” said Vladimiro Baldin, Chief Licensed Brand & Global Product Officer at the Safilo Group.
Image courtesy UA x Safilo Group
