Under Armour and IMG Worldwide, announced an exclusive partnership highlighted by the development of a unique comprehensive athletic training platform that will establish a global measurement standard for improved sports performance, health and fitness called “Combine360”.
By utilizing the performance and training expertise of Under Armour and IMG Performance, Combine360 will measure and record sport-specific ability and mental aptitude, nutritional level, ability to communicate and a variety of other performance disciplines allowing athletes of all abilities from across the world to compare their scores.
“Consistent with Under Armour's global mission to make all athletes better, IMG Performance is a pioneer in the field of athletic and character development for competitors of all ages,” said Kevin Plank, CEO and Founder, Under Armour.
As part of this new venture, beginning in early 2010, Under Armour and IMG Performance will host over 100 combines at regional sites across the country. Staffed by some of the world's top performance specialists from Under Armour and IMG Performance, the combines will lay the foundation for a consistent platform for athletic analysis.
In other news, Under Armour has signed Mixed Martial Arts (MMA) Welterweight Champion Georges St-Pierre to a multi-year endorsement deal. Under the terms of the agreement, St-Pierre, the 2008 Sportsnet Canadian Athlete of the Year, will serve as the face of Under Armour’s Underwear and will be featured in its multi-platform media campaign beginning this holiday season.
New for spring 2010, Under Armour has joined forces with Coretection Products Ltd. to bring state-of-the-art patented technology to athletes for all sports around the globe. St-Pierre will be prominently featured in in-store imagery highlighting the new Coreshort compression product.
