Under Armour opened its largest outlet store ever – measuring 6,570 square foot – at the Rockvale Outlets in Lancaster, PA. The grand opening on April 7 featured the face of Under Armour and former Dallas Cowboys player, Eric “Big E” Ogbogu, whoiwas on hand to sign autographs.
“As one of todays leading sports performance brands, Under Armours selection of Lancaster County for its largest outlet store is both a testament to the strong retail pull of our community and to Rockvale Outlets, whose collection of brands becomes stronger as each new store grand opens at our property,” said David K. Ober, general partner, in a statement from Rockvale Outlets.
Under Armour closed 2008 with 25 outlet stores. The company also has four full-priced stores in Annapolis, MD; Chicago, IL; Boston, MA; and Washington, D.C. Approximately 14% of its revenues in 2008 were generated through direct to consumer sales, which also includes sales through its global website and catalogs.
