Under Armour, Inc. has appointed Diane Pelkey to the position of director of communications. In this role, Pelkey will guide Under Armours global internal and external public relations efforts including media relations, the development of long-term communications programs, and provide strategic counsel to Under Armours executive team. Pelkey will report directly to Steve Battista, Under Armours senior VP of brand marketing.
Most recently, Pelkey served as director of global brand communications for Reebok International, where she directed all aspects of global communications programs for the Reebok brand. Pelkey has nearly 20 years of experience in public relations, marketing and brand management.
Pelkeys appointment is effective immediately.