Under Armour will launch its biggest footwear campaign on July 9. “This Is How We Run” TV spot features om Brady, Lindsey Vonn, Kemba Walker and Cam Newton.
“This Is How We Run” demonstrates how running plays an essential role for true athletes across multiple sports. Created in conjunction with award-winning advertising agency CP + B, the spot showcases the shoe and the athlete from the ground-up, providing a unique perspective on their training regimens.
UA Spine RPM gives athletes the confidence they need to attack running with ease by reducing weight without sacrificing support. UA Spine RPM is comprised of a responsive inner core, revolutionary UA Micro G foam inside for flexibility and support, and an ultra-lightweight UA Spine Cage on the sole of the shoe that keeps the foot locked in place, ensuring the athlete a smooth transition from heel to toe.
The UA Spine RPM’s most distinguishing visual element is the technology-loaded and seamlessly constructed UA Spine Cage, which features a cored-out chassis and the removal of all unnecessary material, resulting in one of the lightest, most flexible running shoes available, weighing 9.7 oz.
Link to the UA Spine commercial:
