The Chicago Cubs hope to take a chunk out of the big money they promised to Alfonso Soriano and Ted Lilly this off-season by partnering with Under Armour, Inc. in the form of the first ever signage on two outfield doors in left and right field at Wrigley Field. The signage, 7-by-12 foot paintings of Under Armour's logo, will be in place before the Cubs' home opener in early April.
“We greatly appreciate the Chicago Cubs' history and wanted to be part of their new direction and exciting future,” said Under Armour's VP of Brand Steve Battista. “We're thrilled to partner with such a storied ballclub as a symbol of their strong desire to improve on-field performance while blazing new trails with the franchise.”
“The Chicago Cubs' mission is to develop a winning culture and our partnership with Under Armour reflects that vision,” said Jay Blunk, the Cubs' Director, Marketing and Sales. “The Cubs are committed to finding alternative and creative revenue streams to build the championship team our fans richly deserve.”