ULU Boots announced its sponsorship of the United States Bobsledding and Skeleton Federation (USBSF), which has claimed eight medals so far this season, including four golds, three silver and a bronze.
“It was pretty incredible watching the winning sled push off the start with a 4X4 ULU logo on it,” said Brian Scranton, director of marketing at ULU. “Next, stop: Vancouver 2010!”
Similar to luge, Skeleton is a winter sport in which competitors aim to drive a one-person sled in a prone, head-first position down an ice track in the fastest time. It was introduced to the Olympics in 2002. Bobsledding has been as official Olympic sport since the very first Winter Olympics in 1922 with mens four-crew bobsled. Womens bobsledding made its debut in the 2002 Olympics in Salt Lake City.
Ulu, a privately-owned manufacturer of New Zealand shearling, rabbit fur and premium leather boots, was acquired by Chaco last year.