UK-based SportsShoes.com reported sales rose 4 percent year-over-year (y/y) to a record £93.3 million ($126 mm) in its fiscal year ended February 28, 2025, while EBITDA advanced 13.3 percent y/y to £6 million.
Premium inline sales rose by a third (34 percent), and the company acquired 672,465 new customers during the period.
The company stated that the growth was, in part, attributed to the launch of its app last August, which has garnered over 200,000 downloads in the past 12 months and now accounts for 12 percent of revenues.
The company also stated that it benefited from participating in over 100 activation events during the 12-month period, both in the UK and internationally. These engagements, including Nike Test and Trial initiatives, Parkrun, RunThrough UK events, Kendal Mountain Festival, and activations at nine major marathons such as London, Berlin, Amsterdam, Boston, New York, and Osaka, contributed to brand exposure and increased consumer reach, allowing Sportshoe.com to connect physically with seven million consumers last year.
The online retailer further said it benefited from partnerships, including a collaboration announced in January with health and life insurer Vitality and its 1.8 million members.
Established in 1982, SportsShoes.com serves customers in the UK, Europe and Scandinavia, offering over 17,000 products from 150 global running and outdoor brands.
SportsShoes.com Managing Director Brett Bannister, stated, “Our vision is to be unrivalled in running, a disrupter of the outdoor category and Europe’s number one performance destination.
“It’s striving to achieve this vision, which drives our creativity when it comes to customer engagement through physical activations, and customer retention due to an outstanding online shopping experience.
“A guiding principle for our business is ‘do it first and be remembered’. By always applying this to our thinking, whether it’s how we launch a product for a brand partner or what we do to refine our internal business processes, the result is continuous innovation and improvement.”
Image courtesy SportsShoes.com
