Ugg, a division of Deckers Brands (NYSE: DECK), launched the Ugg Offstage Pass project, intended to be a series of exclusive performances featuring up-and-coming talent. The program’s inaugural private event took place at the Magic Garden Mastering in Los Angeles last month with The Mowgli’s and The Young Wild.
“These events provide an intimate venue that allows up-and-coming performers a unique opportunity to engage with fans,” says Tim Aceves, social media manager, Ugg. “The cozy scene is reminiscent of Ugg’s familiar feel, but in a new and provocative way.”
Through a partnership with New York-based marketing agency The Syndicate, Ugg Offstage provides aspiring artists with products to support them in their work. Artists include The Mowgli’s, Blondfire, Cardiknox, Lydia Loveless, Little Hurricane, Handsome Ghost, Wild Child, Pinegrove, The Railers, Have Mercy, Sorority Noise and The Strumbellas.
