The U.S. Soccer Federation and The Home Depot announced an expansive partnership, making the home improvement retailer a strategic partner of the 27 U.S. Soccer National Teams, including the U.S. Men’s and Women’s Senior National Teams and the Federation’s Youth and Extended National Teams.
The Home Depot will also be a Supporting Level partner of the Arthur M. Blank U.S. Soccer National Training Center, U.S. Soccer’s new training center in Atlanta, made possible by a $50 million contribution in 2024 from iconic businessman and philanthropist Arthur M. Blank, The Home Depot co-founder and Atlanta United owner.
“The Home Depot’s deep roots in the Atlanta community and strong ties to sports, and soccer in general, make it a perfect strategic partner for our Federation,” said U.S. Soccer Chief Commercial Officer David Wright. “Its support is crucial toward building our National Training Center and helping us unite communities across the country through the beautiful game, and we look forward to what we can achieve together in service to soccer.”
“The Home Depot is thrilled to deepen our commitment to soccer through this partnership with The U.S. Soccer Federation,” said Molly Battin, senior vice president and chief marketing officer at The Home Depot. “Our customers are passionate about sports, including soccer, and we’re proud to support the game they love. This partnership allows us to help build the foundation for the future of soccer in the U.S.”
The U.S. Soccer Federation and Home Depot officially announced the partnership at an in-person event at the construction site of the U.S. Soccer’s new National Training Center, where Wright and Battin and The Home Depot field associates celebrated the coming together of two brands based in the Atlanta area. U.S. Soccer’s Chief Financial Officer Chelle Adams provided updates on the facility’s construction during the event.
Through this partnership, U.S. Soccer and The Home Depot reported in a media release that this “will bring communities together by shining a spotlight on local Hometown Heroes who are creating a positive impact in their communities, engaging them as Gameday Ambassadors for unique matchday experiences at U.S. Soccer matches.”
The partnership complements The Home Depot’s recent deal with FIFA, which made it the official home improvement retailer in North America for the 2026 FIFA World Cup, which will take place across the United States, Canada and Mexico. Atlanta will also host eight matches during the tournament, including a semifinal.
Images courtesy U.S. Soccer Federation/Home Depot