U.S. Ski & Snowboard announced the appointment of Guy Slattery to chief marketing officer. Slattery is responsible for U.S. Ski & Snowboard’s brand development and communications. Before joining the organization, he was CMO at Vice Media. In his new role, Slattery reports to the president and CEO Sophie Goldschmidt.
Slattery is also responsible for expanding U.S. Ski & Snowboard’s profile and its athletes across all disciplines, including the U.S. Ski Team, U.S. Snowboard Team and U.S. Freeski Team. He will oversee the strategy and execution of U.S. Ski & Snowboard’s marketing, communications, social media, broadcasts, content development, events, and creative services.
“Guy is a dynamic and highly regarded award-winning marketing executive who I’m confident will lead the growth of U.S. Ski & Snowboard’s global profile,” said Goldschmidt. “His extensive successes in entertainment marketing and content development align very well with our organization’s vision for the future of snow sports. We are thrilled to have Guy lead our marketing efforts and drive commercial success through a long-term brand strategy. I look forward to working with him on developing new ways to engage with and grow our communities.”
“Being a ski and snowboard enthusiast, I understand the passion and commitment that athletes, teams and brands bring to snow sports, and I look forward to helping raise the national and global profiles of all involved,” said Slattery. “I’m thrilled to work at the epicenter of this culture, and I’m looking forward to working with Sophie to continue building on the organization’s storied legacy.”
Slattery most recently was CMO and president of TV for Vice Media, where he built and led the team that launched the Emmy award-winning television network Viceland. After which, hewas promoted to CMO for the Vice brand portfolio (VICE.com, VICE News, VICE TV, VICE Studios, Refinery 29, Virtue, Pulse Films) across all platforms and lines of business, including advertising and design, brand positioning and identity, branded content, consumer research, and insights.
Before joining Vice, Slattery was executive VP, marketing at A+E Networks, responsible for marketing, creative and brand strategy for A&E and History. Before that, he led marketing and communications for the global National Geographic Channel and held marketing leadership roles at Sky UK, Star TV Asia and MGM.
