Tala, a women’s activewear brand based in the U.K., raised £5 million ($6.4 mm) in funding led by Pembroke VCT, including participation from existing investors Venrex and Active Partners.

Founded in 2019 by social media influencer turned entrepreneur Grace Beverley with a focus on sustainability, Tala has reportedly scaled significantly since its last fundraising three years ago, reporting a tenfold increase in its revenue.

The company will use the funds to expand its international presence, particularly in the U.S., where it has already generated “significant customer and social media traction.” The brand is also exploring the possibility of opening standalone stores.

Beverley said, “This new funding round led by Pembroke marks an incredibly exciting milestone in Tala’s growth. The love and support from our customers as we’ve expanded into new categories and solidified our offerings have been nothing short of remarkable. I am incredibly excited for the next stage of our journey and look forward to continuing to disrupt the industry with well-thought-through wardrobe favorites and problem-solving pieces for women, by women.”

Pembroke VCT CEO Andrew Wolfson said: “[Our] investment in Tala reaffirms our confidence in the brand’s innovative approach and strong market appeal. Grace Beverley, Morgan Fowles and the team have a unique ability to tap into their consumer base, leveraging organic channels to expand Tala’s presence and reinforce its core values.

“This investment will enable Tala to accelerate its expansion, enhance its product range, and strengthen its global market position. The global athleisure market is ripe for disruption from bold, young entrepreneurial brands, and Tala is well-positioned to lead the way.”

Image courtesy Tala