Turtle Fur, a manufacturer of headwear and accessories in the outdoor, snow sports and lifestyle markets for more than 35 years, retained Momentum Media PR as the brand’s agency of record, effective immediately.

Momentum Media PR was selected to shape brand communication and refreshed positioning while promoting key product styles further into the outdoor and active lifestyle markets.

“We’re looking toward 2018 with a lot of excitement and will have both news and new stories to share,” said Josh Pombar, marketing director for Turtle Fur. “Momentum’s experience in elevating brands in our key markets and beyond with clear positioning and communications, as well as their creative ideation makes this partnership the right fit for us at the right time.”

“Turtle Fur is a brand that consumers recognize and appreciate, and one that many remember wearing from a young age,” said Alycia Cavadi, president of Momentum Media PR. “With new stories to share including products Made in Vermont, an artisan collection of hand-knit hats made in partnership with knitting cooperatives in Nepal, and new spins on tried-and-true classics, we’re excited to be crafting communications and working as a partner alongside the Turtle Fur brand as it moves forward.”