Travel and lifestyle brand Tumi debuted a new campaign for its 19 Degree Aluminum collection starring returning Tumi global ambassador and pro-footballer Son Heung-Min.
The campaign highlights the expansion of the 19 Degree Aluminum collection, which includes the Backpack, Compact Carry-on, Briefcase, and Minaudiere, with “futuristic, cool-toned surfaces and edgy textural elements.”
Said Jill Krizelman, Tumi’s senior vice president of Marketing and eCommerce. “With this campaign, we wanted to communicate the next evolution in backpacks featuring our latest expression of 19 Degree Aluminum, showcasing its cutting-edge design, innovative style and our commitment to technical innovation. This creative strategy does exactly that and continues to propel Tumi as a beacon of limitless evolution.”
The 19 Degree Aluminum Backpack is a first for Tuni, designed with a leather back panel featuring the signature 19 Degree contours. The Compact Carry-On scales down the 19 Degree DNA, yet is equally a design-forward carry-on for travel requiring smaller luggage. The Minaudiere, more fashion-forward, comes in three colorways and has two detachable shoulder straps. The 19 Degree Aluminum Briefcase offers 19-degree angles in a sleek design.
For more product information, go here.
Image courtesy Tumi
