Tultex, an apparel brand under TSC Apparel, announced its new logo, website and brand designs across its social media accounts. The redesign was inspired by the company’s “3T” product promise of tried spirit, true design and trusted quality.

Over the last ten years, Tultex has been growing substantially and with growth comes new opportunities, according to a statement from TSC Apparel.

“Our customers are creators, makers and innovators,” Jordin Nabi, vice president of marketing, said. “We want the new logo to evoke a feeling of inspiration and the three building blocks signify a solid foundation that is ‘tried, true, and trusted’ in the apparel industry. While our name remains the same, our logo and our brand identity will better represent what we bring to the market for our customers.

Tultex’s new look will also be spotlighted at numerous industry trade shows in the upcoming year, including PPAI Expo Las Vegas and Impressions Expo.

“We want to see our customers use our products in new ways, whether it’s a retail consumer styling a white T-shirt or a wholesale consumer creating a new design on a bold color,” Vice President of Merchandising and Brand Management Debbie Gonzalez said. “We want to inspire our creators to push boundaries and cross industry norms. Thus, we will be adding more products and product categories as we elevate the brand, including the 1926 Collection and Tultex Sport, which will include sport polos and headwear.”