The Sports Authority appointed industry veteran Jeffrey Schumacher to oversee all marketing, advertising, private brand strategy, digital/eCommerce, corporate and business development strategy.
Schumacher's appointment to Executive Vice President, Chief Marketing Officer and Chief Strategy Officer is effective November 16, 2009.
“We are thrilled to have Jeff coming aboard as we look to the near future and beyond to drive our marketing efforts,” said David Campisi, President of Sports Authority. “We have been working with Jeff at the executive level for the past two years and are truly inspired by his passion and vision for the company. I know he will be a great addition to the team.”
“Jeff's ability to understand The Sports Authority's business has proven invaluable,” said Jonathan Seiffer, Partner, Leonard Green & Partners, L.P. “I consider Jeff to be one of the brightest minds in the marketing business and look forward to seeing the impact which he and his team will have in the upcoming months.”
During Schumacher's partnership at McKinsey & Company he led the West Coast Marketing and Sales Practice and served as a global head of the McKinsey Customer Lifecycle Management Solution Center as well as a Global Leader in McKinsey's Retail Practice. Throughout his 15-year career, Jeff focused on marketing and sales topics for a broad range of retail and consumer companies. His experience spans multiple areas, including brand, media and marketing strategies, multi-channel marketing, eCommerce, loyalty programs, online media, and more.
Schumacher's appointment demonstrates Sports Authority's ongoing commitment to bettering its consumer experience and defining itself as a nationwide leader in the sporting goods retail industry.
“I am really looking forward to serving Sports Authority. Over the past several years I have come to gain an incredible amount of respect for this organization and the amazing amount of talent that exists within it,” said Schumacher. “This company is forward thinking and incredibly dedicated to improving its consumer experience to drive results. I cannot wait to take the reins and help to reveal the company's full potential.”