Training products specialist TRX has partnered with Myzone as its heart rate monitor partner in the EMEA region.
Myzone is a wearable fitness brand that leverages game-based rewards and social elements to build communities.
“Myzone and TRX have gone hand-in-hand for years in many gyms around the world,” said David Stalker, CEO of Myzone EMEA. “With heart rate training and suspension training so mutually beneficial, it made perfect sense to partner up and offer more to both communities in EMEA’s fitness and physical activity sector.
“Combining the benefits of TRX alongside the consistency and accountability of using Myzone brings a partnership that’s more than the sum of its parts. In giving everyone more opportunities to move, we can help to positively influence behaviour change, reduce long term health concerns and continue to have fun throughout the process.”
“TRX Training is a great way to keep the body moving and active,” said Nathan D’Rozario, TRX international education and training manager. “Myzone has always been a great tool to see how your workout is going, so we want to encourage more of our community to use Myzone whenever they are using a TRX Suspension Trainer or any of our Functional Training Tools.
“This helps create more motivation through gamification and goal setting. We also feel it helps bring our community even closer as they are able to share their MEP scores and more via Myzone. We also know that most gyms in the UK who have TRX Training equipment also have Myzone, so it made total sense to bring both companies together.”
Photo courtesy Myzone
