TRX announced it acquired YBell, an Australian fitness equipment company, and said the strategic acquisition enhances its patented product offering and training solutions.
“We are thrilled to welcome YBell to the TRX family. Our product philosophy is to offer high utility with low frills,” said TRX Founder Randy Hetrick. “Combining a kettlebell and dumbbell into a single piece of equipment that improves the experience of both is one of those generational inventions we strive to offer to the market. Their innovation in functional training tools aligns perfectly with our mission to empower people to move better and live healthier lives.”
Aaron Laurence, the founder of YBell, shared, “This is a significant milestone. We have always believed in the power of functional training and creating products that challenge and inspire individuals to achieve their fitness goals. By joining TRX and tapping into their twenty-year track record of innovation, we accelerate our reach of a wider audience and continue our mission of transforming the way people train.”
Jack Daly, CEO of TRX, added, “The addition of YBell to our portfolio represents an exciting opportunity to expand our world-class product offerings to our consumers, commercial partners and our 300,000 global certified personal trainers. Having Az join forces with Randy Hetrick doubles our generational inventor pool at TRX. Alongside our new industry-leading supply chain and globally recognized education certification, we are confident that the combination of TRX’s expertise and YBell Fitness’ innovative patented designs will drive the category forward and elevate the training experience for our customers.”
