Trust Performance, the specialist in bike suspension technology, announced the rollout of its industry purchase program to give cycling and outdoor industry employees exclusive discounts on Trust Performance products.

Depending on industry affiliation, the program currently provides approved applicants with discounted pricing on Trust Performance’s flagship multi-link front suspension design, the Message.

“We’ve been happily overwhelmed with the response since the release of the Message and have been dialing up production to accommodate customers along with industry requests,” said Hap Seliga, CEO of Trust Performance. “With the start of the riding season upon us, we couldn’t be more excited to open up this program and give industry partners the opportunity to experience just how awesome the Message really is.”

Those looking to take advantage of the deal must be an active employee of an independent bike retailer or work in the outdoor industry. To learn more about the program and apply, visit After submitting the application, a member of the Trust Performance team will review the request and, subject to approval, will provide a discount code to use on the Trust Performance website,

About Trust Performance

Trust Performance is a suspension design company founded by industry innovators Dave Weagle, Jason Schiers and Hap Seliga. Its operations, design and engineering staff are headquartered in Salt Lake City, Utah while manufacturing and assembly take place at its own production facility in Taichung, Taiwan. Trust Performance launched its first multi-link front suspension design, the Message, in October of 2018 and was awarded Pinkbike’s 2018 Product Innovation of the Year. More information can be found at