TruFood Manufacturing, the maker of branded and private-label nutrition bars, protein bars, chocolate molded products, and baked goods, has acquired Simply Natural Foods (SNF), co-manufacturer of nutrition and better-for-you chocolate and bar brands for CPG companies as well as private label customers.
As part of the integration, SNF will operate as TruFood going forward and will be led by TruFood’s President, Ted Schouten, and CEO, Pete Tsudis. Abe Brach, President and CEO of SNF, will be leaving in the coming weeks to pursue other business endeavors. Financial details of the transaction were not disclosed.
“This transaction represents a significant and exciting milestone for our company,” said Schouten. “Simply Natural Foods has been a leader in the nutrition bar and confectionery manufacturing industry with a solid reputation for high-quality standards, continuous innovation, excellent management, and great tasting products. We are excited to add the SNF team to our family and look forward to working together on advancing our shared growth plan with a focus on providing customers with a broad range of snack brands and products.”
Established in 1992, SNF develops and produces nutrition bars and confections for leading food brands. The brand has 200 employees and is headquartered in Commack, NY.
Tsudis added, “The combination of TruFood and Simply Natural Foods allows us to leverage the success Simply Natural Foods has established in the better-for-you snacking segment and enables us to serve a larger customer base with a broader range of product offerings. We are thrilled about the meaningful value-added opportunities that this acquisition will provide for our employees, customers and other strategic partners.”
“As part of the TruFood family, Simply Natural Foods will have more resources and support to focus on continued growth and strengthen its commitment to providing consumers with great-tasting and wholesome products,” said Brach. “I am proud of the Company we have built and believe that TruFood will be a good partner to SNF. On behalf of everyone at SNF, we look forward to joining the TruFood team and are confident that, together, the company will be best positioned for growth and success. While I will miss my SNF family, I am excited to explore new opportunities, and I could not ask for a better situation in my departure.
Kyce Chihi, Managing Director of AUA Private Equity, the backer of TruFood, said, “This acquisition represents our strong commitment and support to TruFood’s growth strategy as we add network capacity, broaden our production capabilities and expand our position in high growth categories. We are excited to welcome the Simply Natural Foods team as we continue to grow the TruFood’s platform.”
Logo courtesy TruFood
