TrueTimber, the performance camouflage brand, continues to build on a long-standing partnership with the Honda Motor Co. as the company’s Atera camouflage pattern remains featured on Honda’s Pioneer 1000 Series and is added to car makers latest ATVs and side-by-sides for 2024/2025.
“We are thrilled to continue our partnership with Honda and bring our Atera camouflage to a wider range of their exceptional vehicles,” said Rusty Sellars, CEO of TrueTimber. “The addition of four camo patterns to the Foreman ATVs, Rancher ATVs and even more Pioneer series SXS vehicles further solidifies our commitment to providing customers with top-quality products that combine performance, style and functionality.”
TrueTimber’s Atera Camouflage Pattern has gained in popularity among hunters and outdoor enthusiasts due to its performance in various terrains. The pattern’s intricate design and realistic color palette allow users to blend into nature’s surroundings. By incorporating the Atera pattern into its vehicles, Honda customers benefit from TrueTimber’s camo technology when out exploring the backcountry.
TrueTimber’s Atera Camaflage Pattern can be found in the following Honda product families: FourTrax Foreman Rubicon ATV, FourTrax Rancher ATVs and Pioneer Side-by-Sides.
Founded in 2005, TrueTimber, is based in Inman, SC. The company manufactures clothing and accessories featuring lifelike camouflage patterns including the Atera pattern. The company sells its products through U.S. and Canadian retailers and on its website here.
Image courtesy TrueTimber
