TrueCoach, the health and fitness software provider, has been acquired by TSG, an Advent portfolio company.

US-based TrueCoach offers a flexible solution for club owners and personal trainers to engage with their clients on a state-of-the-art digital platform. TSG is a global provider of business management software, integrated payments, and value-added services to the Health and Fitness, Childcare and Early Education, and Boutique markets.

This acquisition in the boutique fitness space joins other recent acquisitions and underpins the TSG commitment to the sector. TrueCoach becomes part of TSG, following on from the acquisition of boutique fitness software providers Mariana Tek, Triib, and Zingfit.”

TrueCoach was started in 2015 by Co-Founders Casey Jenks and Robert Jack to help personal trainers make more money and develop better relationships with their clients through remote coaching. Jenks realized fitness professionals didn’t have the tools they deserved and were spending too much time bogged down in e-mail, spreadsheets, and pen & paper instead of helping their clients. Since its founding, TrueCoach has grown to over 15,000 active coaches delivering 4 million workouts monthly.

Co-Founder and CEO, Casey Jenks, will continue to run TrueCoach, while Co-Founder and CMO Robert Jack will take on a broader demand generation role across the portfolio.

“While other solutions try to be all things to everyone, TrueCoach has been laser-focused on giving trainers and gym owners the workout planning, delivery, tracking, and communication tools they need to be more efficient while providing a great experience to their clients,” said Jenks.

“During these challenging times, our clients are looking for new ways more than ever to engage with their members and gym members are looking for new ways to maintain their exercise regimes. The TrueCoach solution is the perfect answer,” added remarked Floris de Kort, Group CEO, TSG. “We couldn’t be more enthusiastic to have them as a part of the TSG family.”

Photo courtesy TrueCoach