Global fitness equipment manufacturer True Fitness founded True Fitness GB to expand its UK operations.
True Fitness GB was co-founded by Alan Ellis and Neil Gillespie, reportedly combining their over 50 years of experience in the fitness and wellbeing space to drive the growth of the True and Octane brands in the UK’s commercial fitness market.
True Fitness GB will directly supply all products from True Fitness’ equipment portfolio, including products from elliptical manufacturer Octane Fitness, a division of True, following its acquisition of the brand in 2020.
Founded in 1981, True Fitness is “one of the largest fitness equipment manufacturers worldwide.” The company also supplies cardio equipment from Octane Fitness, the global brand that True said “revolutionized the standing elliptical market.”
“Both True and Octane have a major presence in the U.S. and international markets, and there’s huge scope to drive the brands in the UK,” said Ellis. “Having experience with both [brands] on the supplier and operator side, we know what matters to customers, and we believe that the True brand has a real point of difference. The quality and uniqueness of products, backed by superior service and support, make True a compelling proposition for many fitness facilities.”
With almost 20 years of experience in commercial fitness equipment sales, Ellis has supplied to global brands and has worked in senior procurement roles for multi-site operators.
Gillespie has held senior roles in the corporate fitness and wellbeing space with European Corporate Wellbeing Ltd., High Five Health Promotion BV, Nuffield Health, and Westfield Health.
“From our first meeting with the True Fitness team, we immediately bought into their ethos ‘Integrity Matters’ is more than just a tagline, and we’re completely aligned with their belief in doing things properly,” said Gillespie. “Their support to customers, from equipment selection through to install, training and post-sales service, is exemplary, and we’re really excited by the growth opportunities that the UK market presents.”
Photo courtesy True Fitness
