True Fit, a data-driven personalization platform for footwear and apparel retailers, appointed Troy Brown to the role of chief retail officer.
Brown will lead True Fit’s go-to-market team and drive the global growth of the company’s retail partnerships, overseeing all aspects of sales, delivery and client success. As an industry veteran with experience in e-commerce and retail, Troy will be responsible for the proliferation of SaaS solutions.
“We’re thrilled to welcome Troy to the team,” said William R. Adler, CEO, True Fit. “His passion for our mission stems from the beginning, when he became an early investor, and he’s been a trusted advisor during these high growth years. We’re very pleased he’s now officially part of our leadership team.”
“I’ve been following True Fit’s growth and success for many years,” said Brown. “There is a significant appetite in the industry for impactful retail solutions, and I’m eager to serve that enthusiasm and guide True Fit in its growth to scale. Further, I’m really looking forward to working with a team that is innovative, collaborative and truly best-in-class.”
Prior to True Fit, Brown was acting vice president of North American sales at Demandware, which was acquired by Salesforce in July 2016. In his eight years at the company, he was responsible for growing its global customer base, scaling customer success and newly acquired technology and commanding the sales process and pipeline. Earlier in his career, Troy held general management and e-commerce roles at The Timberland Company and served on the board of Shop.org for six years until 2012.
Photo courtesy True Fit
