Tronus, the futuristic luxury athleisure sneaker brand owned by female football player Santia Deck, reported a leadership transition. Cynthia Cureton-Robles, co-founder and COO, steps into the CEO role.
Founded in 2020, Tronus focuses on athlete recovery solutions, reportedly “endorsed globally by athletes and the medical community.” The company also integrates “recovery strategies into athletes’ daily routines to enhance performance and prolong careers.”
Deck, co-founder and former CEO, will remain “pivotal to Tronus’ vision, transitioning to an advisory role while focusing on her women’s sports platform, Winning Her Way.” A platform that “empowers female athletes globally, aligning with Tronus’ dedication to inclusivity and athlete empowerment.”
“Our focus is on empowering athletes through superior recovery solutions and fostering a safe, supportive community,” said Tronus. “From youth to professionals, we aim to guide athletes in building their social media platforms and personal brands, ensuring a smooth transition into business ventures post-retirement from their beloved sports.”
Images courtesy Tronus
