Trerè Innovation Introduces Titici Bikes to U.S.

Trerè Innovation, a “sustainable technical apparel, footwear design and manufacturing company” based in Asola, Italy, introduced Titici handmade bikes in the U.S.

Since its founding in 1961, the Titici factory has manufactured Italian bikes with “time-honored craftsmanship, materials and state-of-the-art innovation.” The company offers road, gravel, mountain, e-mountain, and e-gravel bikes.

Titici’s proprietary Plate Absorber Technology (PAT) “has an 8mm crossbar-shaped horizontal tube that tapers off to a single sheet of carbon, resulting in reduced vibration by up to 18 percent without altering the rigidity that ensures reactivity and racing performance,” reported Trerè Innovation.

“Titici bikes are engineered with precision and strong attention by the most talented craftsmen and women in the world,” said Marco Redini, Trerè Innovation CEO. “The success of Titici throughout Europe prompted us to bring the brand to the U.S. so that others can enjoy the style, technology and benefits of the engineering of Titici bikes.”

Titici frames are made to fit the measurements of cyclists and paintwork can be selected per customer preference.

Steve Thomas, a 30-year veteran of the bike and boating industries, joined Titici as its U.S. sales manager. Before that, he worked with Jamis Bicycles, Jamestown Distributors, Parlee Cycles, and Laserperformance.

“As cycling grows in the U.S., I have no doubt that consumers will welcome Titici with open arms,” said Redini. “Titici handcrafted bikes have a blend of new technologies and functional artistry, uncommon in the U.S. marketplace. We look forward to introducing Titici to U.S. cyclists.”