Traditions Performance Firearms, a manufacturer of muzzleloaders announces the hiring of Neil Sanders as their Vice President of Sales.

Sanders joins the Traditions team with over 12 years of sales and marketing experience gained from some of the top brands in the hunting and firearms industry. As vice president of sales, Sanders will play an instrumental role with the management of the company’s network of national sales representatives, as well as engaging in relations with distributors and retailers.

“After a nationwide search for an individual who held the necessary requirements for this position, we are excited to have Neil become part of our team,” says Traditions President Tom Hall.  “With his insight and understanding of the hunting and shooting industry, his contributions will be a great asset to our brand.”

Sanders, an avid hunter and outdoorsman, will also be responsible for increasing the market share of Traditions in the muzzleloader and single action pistol categories throughout the United States.

“As a Premium brand within the firearms community, I am humbled to be a part of the Traditions team,” says Sanders.  “I look forward to this opportunity as I further develop relationships with our partners and customers on every level.”