Tractor Supply has secured a multi-year licensing partnership with legacy outdoor brand Field & Stream.
Beginning in June 2025, Tractor Supply will carry hunting and outdoor products created in collaboration with Field & Stream at stores nationwide and online. The retailer will carry an expanded product assortment in the fall, with an exclusive line of apparel launching in 2026.
“For generations, Field & Stream and Tractor Supply have been pillars of the outdoor community. Field & Stream has inspired millions to explore and cherish the outdoors, while Tractor Supply has equipped them with the tools and products to make those adventures possible,” said Seth Estep, chief merchandising officer at Tractor Supply. “Our shared communities, values, histories, and interests make for a natural and seamless partnership.”
Estep continued, “This June, we launch the first Field & Stream products as part of our annual Deer Event, which kicks off hunting season. Over time, Field & Stream products will include gun safes, hunting blinds, deer feeders, game cameras, and more. The larger collection begins arriving in-store and online this November. We can’t wait to see the incredible experiences this partnership will bring to our customers.”
Field & Stream’s origins reportedly date back to 1871 when an outerwear manufacturer, Gordon & Furguson, opened its doors in St. Paul, MN, and later launched a clothing line called Field & Stream. A few years later, Charles Haddock founded a large-format magazine covering the hunt, fish and conservation industries and titled the periodical Field and Stream. The next generation of the magazine, said to be “born in a duck blind,” came out in 1895 and has been in print ever since. The company transitioned from a print publication to a digital one in 2020.
Entertainers Eric Church and Morgan Wallen and a group of brand builders acquired and relaunched Field & Stream in 2024. The Field & Stream collection at Tractor Supply is the company’s first brick-and-mortar retail collaboration since the relaunch.
“I can’t think of two better brands that go hand-in-hand than Field & Stream and Tractor Supply,” said Church. “The very same people who shop at Tractor Supply are the ones who turn to Field & Stream magazine and its stories to open their imagination to the possibilities of a world without boundaries. I know because I’m one of them. Together, there’s no limit to what we can achieve.”
“We are proud to align Field & Stream alongside Tractor Supply,“ said Doug McNamee, president of Tractor Supply. “With over 235 years of combined history, our companies are united by a shared commitment to community, tradition, and a deep respect for the land we work and play on. Together, we believe the stories of Field & Stream, combined with the retail excellence of Tractor Supply, will redefine the outdoor experience for our customers, creating unforgettable adventures and setting a new standard for collaboration.”
Tractor Supply and Field & Stream are both deeply committed to conservation. The Tractor Supply Company Foundation ranks land and nature conservation as one of the retailer’s four priority areas of giving, while part of Field & Stream’s stated purpose is to lead the charge to conserve and fight for wildlife and wild places. This partnership presents an opportunity to increase awareness and impact in these areas.
Images courtesy Field & Stream
