Topo Athletic, a brand focused on designing innovative athletic gear that amplifies the natural mechanics of the human body, named Chris Cohen vice president of sales. Cohen’s role is to lead North American sales and sales operations for Topo, which launched in December 2012 with $5 million in series A funding from Norwest Venture Partners.
Cohen brings over 20 years of sales experience to the role, including 15 years in sales management; he’s held leadership positions at The Timberland Company, Reebok International, Hi-Tec Sports, and, most recently, New Balance Athletic, where he played a role in sales leadership since 2004. While at New Balance Athletic, Cohen was responsible for the strategic vision, direction, and sales execution of 145 US-based New Balance specialty stores. Prior to that, he was responsible for the Family Specialty Channel, which included over 1,000 domestic accounts. During this time, Cohen developed and executed sales initiatives that delivered brand consistency and achieved continual growth within the channels.
Cohen will be responsible for building a best-in-class sales organization focused on retail partnerships, dealer service, and training. Topo Athletic’s sales agencies and service organization will report to Cohen, and his team will help prepare for the company’s launch at the Outdoor Retailer Show on Jan. 23.
“I am thrilled to be joining the Topo Athletic team and respect what Tony Post brings to the footwear industry. The opportunity to work with him and the team he has assembled represents a once in a lifetime opportunity, as we look to create a world class brand and company, with a focus on innovation and total customer service,” said Cohen.
“What really sets Chris Cohen apart is his broad leadership experience working with footwear and equipment retailers to build a strong and sustainable business with their wholesale partners. His blend of creative, analytical and strategic talents will surely make a meaningful contribution to the Topo Athletic team and the rapid expansion of our business,” said Tony Post, CEO and founder of Topo Athletic.
When not focused on the business, Cohen can be found outdoors: skiing, scuba diving, cycling or improving his photography skills. A former competitive alpine skier, Cohen is currently a USSA coach and official. He and his family currently reside north of Boston.