You’re at a Topgolf venue, approach the tee line to take a swing, only to find the only thing you’ve made contact with is air, missing the ball entirely.

Topgolf’ understands the frustration and designed “The Sure Thing” golf club with Callaway engineers for players who ” just want to feel the thrill of hitting a golf ball.”

Not for sale and only available for gameplay at Topgolf venues in the U.S., the club comes with features that “guarantee your golf swing,” featuring:

  • A larger club face for a better chance of making contact with the ball, resulting in fewer whiffs and more hits;
  • A 20° loft, meaning the ball will fly higher after strike;
  • A shorter club shaft for more control;
  • Powered by Topgolf’s proprietary chicken wing technology.

Watch the video here or click on the image above.

“At Topgolf, we exist to bring joy through more ways to play the game of golf, and The Sure Thing is one way we’re delivering on that purpose,” said Topgolf CEO Artie Starrs. “We want everyone to experience the thrill of hitting the ball solidly and into the air, and designing a club with new players in mind is our way of helping to make that happen.

“I remember the first time I hit a solid shot into the air as a kid and we want to enable that thrill for everyone! New players are going to love it and experienced players will too,” concluded Starrs.

“The world needs more play, and that’s all we’re trying to do at Topgolf—offer a chance for our Players to cut loose and have fun, and now they can do it with a club that helps make the game more enjoyable no matter your skill level,” said Topgolf Chief Brand Officer Geoff Cottrill. The Sure Thing is designed for people who are new to golf or whose game just isn’t that great—people like me!”

Image courtesy Topgolf, Video courtesy YouTube