In 2024, Topgolf will be sanctioned with the Special Olympics, the first time a brand has become a medaled event. That means Special Olympic athletes can compete in Topgolf as an individual or with a team through Special Olympics Unified Sports.
“We have a responsibility now more than ever to invite everyone into the game of golf, and our partnership with Special Olympics will help us further unleash the power of play and bring more joy to more people,” said Topgolf Chief Brand Officer Geoff Cottrill.
Effective January 1, 2024, the local organizing committee for any Special Olympics event held worldwide can include Topgolf as a medaled global event, potentially including the Special Olympics USA Games and World Games.
“I’ve been at Topgolf for 14 years, and this partnership will go down as one of the things I’m most proud of,” said Topgolf’s Director of Charitable Initiatives Tiffany Brush. “Topgolf is changing the traditional definition of ‘golfer,’ and to see Special Olympics athletes so enthusiastic about Topgolf is a clear example of how we’re making the game more inclusive and open for all.”
Topgolf’s Playmakers (aka Associates) could compete in upcoming Special Olympics events, as the company has 18 Playmakers who are also Special Olympics athletes.
