Top of the World and Authentic Brands Group (ABG) announced a partnership to create a Spyder collegiate apparel collection. The Spyder assortment will launch in major retailers including Dick’s Sporting Goods, Amazon, Lids, Scheels and select campus bookstores this September.
“We couldn’t be more excited to bring our Spyder collaboration to the collegiate market,” said Scott Shuler, president of Top of the World. “Spyder’s powerful brand recognition and innovative products make for an exciting offering and will give students and brand fans a new way to show their school pride.”
The Spyder collegiate collection centers on versatile styles for a casual and active lifestyle, from tailgating to hiking. Included in the assortment are fleece zip-ups, quarter-zip pullovers and lightweight insulated jackets. The collection will launch with over 35 schools nationwide.
To bring the partnership to life, Top of the World and Spyder will be hosting various events on college campuses throughout the fall and winter. Igloo themed pop-up shops will feature product displays, music, photo booths and more. Students also will participate in campus scavenger hunts and product demos.
“Top of the World is a definitive leader in collegiate apparel,” said Jarrod Weber, group president, lifestyle at ABG, owner of Spyder. “This is an exciting partnership and we look forward to seeing students and fans show support for their school in Spyder apparel.”
Top of the World is one of the largest licensees within the collegiate licensing and broader headwear and apparel industry. It holds more than 700 college and university licenses and has offices in Oklahoma, Michigan and Ohio.
Spyder is the official outfitter for the U.S. Ski Team for over 30 years
ABG’s portfolio of iconic and world-renowned brands generates $9.3 billion in annual retail sales and includes Marilyn Monroe, Mini Marilyn, Elvis Presley, Muhammad Ali, Shaquille O’Neal, Sports Illustrated, Dr. J, Greg Norman, Neil Lane, Thalia, Michael Jackson (managed brand), Nautica, Aéropostale, Juicy Couture, Vince Camuto, Herve Leger, Judith Leiber, Frederick’s of Hollywood, Nine West, Frye, Jones New York, Louise et Cie, Sole Society, Enzo Angiolini, CC Corso Como, Hickey Freeman, Hart Schaffner Marx, Adrienne Vittadini, Taryn Rose, Bandolino, Misook, 1.STATE, CeCe, Chaus, Spyder, Tretorn, Tapout, Prince, Volcom, Airwalk, Vision Street Wear, Above The Rim, Hind, Thomasville, Drexel and Henredon.
