TomTom partnered with Basic-Fit, a leading European fitness chain. With this collaboration, TomTom Sports is giving a boost to its ‘Get Going’ campaign, which encourages people to become and remain active. The collaboration will initially begin with a pilot in the Netherlands and Belgium.
Basic-Fit currently has 419 fitness clubs in 5 countries, and more than 1.2 million members. Employees and personal trainers will use TomTom sport wearables to give members more insight into their performances and reach their goals more quickly.
“I’m really pleased with the cooperation between TomTom and Basic-Fit, because together we can help over a million members achieve a healthy lifestyle,” said Lars Guns, VP sales and marketing Benelux at TomTom. “We want to help Basic-Fit members reach their goals, no matter how ambitious or modest they may be. For us, it’s also a great opportunity to inspire them to ‘get going’.”
“Basic-Fit believes in the power of collaboration,” explained Marcel Boots, innovation and corporate development director at Basic-Fit. “The sport wearables from TomTom can help our personal trainers provide members with broader advice around the areas of fitness and health, including outside the gym. Using our expertise, we can keep them engaged and motivated.”
Photo courtesy TomTom and Basic-Fit
