Tommy Hilfiger Licensing, Inc., a wholly owned subsidiary of Tommy Hilfiger Corporation, announced a new retail licensing agreement with SK Global Co., Ltd. for the distribution of Tommy Hilfiger products in South Korea.
Through the exclusive multi-year agreement, the Tommy Hilfiger sportswear, jeanswear and childrenswear collections will be made available in the Korean market. The men’s sportswear collection will be first to debut in leading department store concessions and in freestanding stores in fall 2003, followed by the womenswear, jeanswear, and childrenswear collections.
“Korean consumers have clearly demonstrated their desire for quality sportswear such as Tommy Hilfiger. We are delighted to be working with Tommy Hilfiger in bringing this truly global brand to Korea,” said Mr. Man Gyun Kim, Executive Director of SK Fashion. Bongwoon Kim and Eunhee Lee, two prominent fashion industry executives recently recruited to SK Global, will oversee the brand’s launch and rapid expansion throughout Korea.
“We are very excited to launch Tommy Hilfiger in a market as important as Korea. This new marketing and distribution agreement is part of our commitment to further develop the global market strategy for the Tommy Hilfiger brand,” added Lynn Shanahan, President of Licensing at Tommy Hilfiger.
