Tommy Hilfiger Appoints Nike VP As Chief Merchandising Officer

Tommy Hilfiger appointed Nadia Azria, most recently Nike’s VP, EMEA, One Nike Market Place, as chief merchandising officer, Tommy Hilfiger Global, effective November 1.

At Nike, Azria was responsible for designing and implementing a data-driven merchandising strategy focused on vertical retail. She joined the company in 2019 as GMM Nike Direct, EMEA and VP merchandising and buying. Before that, she worked at Ralph Lauren in various EMEA leadership roles for 13 years focused of retail, store design, visual merchandising, and e-commerce, including EMEA chief merchandising officer.

“I’m very excited to welcome Nadia to our team. Her passion for product and drive for constant transformation will ensure that Tommy Hilfiger remains relevant with our brand fans,” said Avery Baker, president and chief brand officer of Tommy Hilfiger Global. “As we continue to elevate our collections and expand international penetration, her experience in building global power brands will add great value to our teams.”