SGB Today Sports & Fitness
Bellyak Expands Whitewater Accessibility
“The Bellyak has become a tool that helps people transcend their scars and focus on the experience of who they want to become.” – Adam Masters, Founder
Fabric Technology: Dupont Intexar
DuPont Advanced Materials announced its newest generation of stretchable electronic inks and films for smart clothing at last week’s Outdoor Retailer Summer Market.
Reebok Signs NFL Stars Brandin Cooks And DeVonta Freeman
Reebok announced new partnerships with the addition of elite professional football stars Brandin Cooks and Devonta Freeman to its roster of ambassadors.
PUMA X CARA DELEVINGNE #DoYouStories
Limited edition laces inspired by the DO YOU series by Puma x Cara Delevingne.
Outdoor Retailer Summer Market – Industry Buzz From The Floor
It’s a big world to explore out there, and likewise it was a big, wide-ranging industry under the roof of the Salt Palace yesterday at Outdoor Retailer Summer Market. Here are a few snapshots of the vast collection of outdoor-minded conversations that were buzzing around.
Item Of The Day: NIKE Hyperforce Sunglasses
Nike releases Hyperforce Sunglasses with Baseball All-Stars Mike Trout and George Springer. Ahead of this year’s baseball All-star game, Nike Vision (Nike’s line of performance, lifestyle and optical eyewear) announced earlier this month the release of the Hyperforce Sunglasses designed for baseball and overall training. Developed with direct insights from All-Stars Mike Trout (former MVP) and George […]
Outdoor Retailer Summer Market – Vendor Update – Flylow
Flylow is often thought of as a winter company, but has been a large player in the summer market for several years now.
Outdoor Retail Summer Market – Day 2 Recap
Yesterday morning Outdoor Retailer Summer Market started off early at the 7 a.m. OIA Industry Breakfast. Writer: Carly Terwilliger The message to the standing room only crowd heard from keynote speaker Former U.S. Secretary of Interior Sally Jewel was all about unity. In her first major appearance since leaving office, Jewell was adamant about the […]
Outdoor Retailer Summer Market Kicks Off
Outdoor Retailer Summer Market kicked off yesterday bright and early with the 7 a.m. OIA Industry Breakfast, featuring former Interior Secretary Sally Jewell speaking on the theme of “Together We are a Force for Public Lands.” So it’s fitting that yesterday, OR attendees got outside to enjoy those lands at a variety of pre-show experiences.
Outdoor Retailer Summer Market: What You Missed At Demo Day
SGB was there yesterday at the Outdoor Retailer Demo Day and selected some of the more notable and new items from the Paddlesports category that will play a major role in future seasons. Writer: Travis Poulin Stand Up Paddleboard (SUP) Waterman iSUP BK Pro 9’10 is suited best for the lighter rider. The BK Pro line was designed by Brian […]
Under Armour Celebrates Women In Global Campaign
In Unlike Any, powerful imagery of trailblazing female athletes is paired with the work of spoken word artists.
Maui Jim x Vinylize Collaborate On Vinyl Vision
Built on Vinylize’s proprietary production technology and featuring Maui Jim’s revolutionary lenses.
Oakley, VSCO Partner To Launch Prizm Lens Technology
Oakley engineers partnered with VSCO’s color scientists to conceptualize a custom filter that replicates the effects of the Prizm lens technology in three presets – road, snow and tungsten.
Feetures Expands Offerings With Lifestyle Collection
The lifestyle collection will include a variety of styles for women and men, and will offer the signiture targeted compression and seamless toe features that helped elevate the brand.
