SGB Today Sports & Fitness

Lake Tahoe Bike Share Gaining Momentum
The League to Save Lake Tahoe, part of Keep Tahoe Blue, initiated the program as part of its campaign to test transportation solutions to reduce pollution from auto traffic at the world-famous alpine lake.

Item Of The Day: Suunto Spartan Sport HR Gold
The watch automatically monitors your daily activity. You can check your daily step count and calorie consumption, set your daily targets, as well as track weekly averages.

Own The Gridiron With These Outrageous New Cleats
Top-tier shoe brands drew inspiration from Von Miller, Russell Wilson and Cam Newton for a fresh crop of eye-catching footwear.

Coming Soon: Vail’s Only Ski-In/Ski-Out Experience
Hotel Talisa has us looking forward to ski season.

Item Of The Day: Starboard’s All Star Racing Board
A ride of a lifetime for the professional athletes who have tested Starboard’s All Star Racing Board.

Double Dutch Is Back! Summer Classic National Competition
Last weekend, for the first time in more than 30 years, jump ropes were swinging at New York’s Lincoln Center.

Bellyak Expands Whitewater Accessibility
“The Bellyak has become a tool that helps people transcend their scars and focus on the experience of who they want to become.” – Adam Masters, Founder

Fabric Technology: Dupont Intexar
DuPont Advanced Materials announced its newest generation of stretchable electronic inks and films for smart clothing at last week’s Outdoor Retailer Summer Market.

Reebok Signs NFL Stars Brandin Cooks And DeVonta Freeman
Reebok announced new partnerships with the addition of elite professional football stars Brandin Cooks and Devonta Freeman to its roster of ambassadors.

PUMA X CARA DELEVINGNE #DoYouStories
Limited edition laces inspired by the DO YOU series by Puma x Cara Delevingne.

Outdoor Retailer Summer Market – Industry Buzz From The Floor
It’s a big world to explore out there, and likewise it was a big, wide-ranging industry under the roof of the Salt Palace yesterday at Outdoor Retailer Summer Market. Here are a few snapshots of the vast collection of outdoor-minded conversations that were buzzing around.

Item Of The Day: NIKE Hyperforce Sunglasses
Nike releases Hyperforce Sunglasses with Baseball All-Stars Mike Trout and George Springer. Ahead of this year’s baseball All-star game, Nike Vision (Nike’s line of performance, lifestyle and optical eyewear) announced earlier this month the release of the Hyperforce Sunglasses designed for baseball and overall training. Developed with direct insights from All-Stars Mike Trout (former MVP) and George […]

Outdoor Retailer Summer Market – Vendor Update – Flylow
Flylow is often thought of as a winter company, but has been a large player in the summer market for several years now.

Outdoor Retail Summer Market – Day 2 Recap
Yesterday morning Outdoor Retailer Summer Market started off early at the 7 a.m. OIA Industry Breakfast. Writer: Carly Terwilliger The message to the standing room only crowd heard from keynote speaker Former U.S. Secretary of Interior Sally Jewel was all about unity. In her first major appearance since leaving office, Jewell was adamant about the […]

Outdoor Retailer Summer Market Kicks Off
Outdoor Retailer Summer Market kicked off yesterday bright and early with the 7 a.m. OIA Industry Breakfast, featuring former Interior Secretary Sally Jewell speaking on the theme of “Together We are a Force for Public Lands.” So it’s fitting that yesterday, OR attendees got outside to enjoy those lands at a variety of pre-show experiences.