SGB Today Sports & Fitness
Maui Jim x Vinylize Collaborate On Vinyl Vision
Built on Vinylize’s proprietary production technology and featuring Maui Jim’s revolutionary lenses.
Oakley, VSCO Partner To Launch Prizm Lens Technology
Oakley engineers partnered with VSCO’s color scientists to conceptualize a custom filter that replicates the effects of the Prizm lens technology in three presets – road, snow and tungsten.
Feetures Expands Offerings With Lifestyle Collection
The lifestyle collection will include a variety of styles for women and men, and will offer the signiture targeted compression and seamless toe features that helped elevate the brand.
Memorable Fourth Of July Moments In Sports
Lou Gehrig, Jack Johnson, Nolan Ryan, Phil Niekro, John McEnroe and Richard Petty all made history on the Fourth of July with milestone achievements.
Summer 2017: Stay Hydrated…Stay Fit
We have reviewed some technological advances in the world of hydration packs and reservoirs – new for 2017.
Early Summer Insights: Hottest Selling Bike Trends Across the U.S.
Mountain bike retailers give us an inside look at what shredders are coveting this season.
Taking Off The Training Wheels With Strider
Strider founder Ryan McFarland spoke with us about how the company’s revolutionary learn-to-ride concept was born.
24 Hour Fitness To Host Tryouts For Olympic Hopefuls
The quest to find The Next Olympic Hopeful will find eight athletes who will be invited to join the national team camps of four sports: bobsled, skeleton, track cycling and rugby.
FluidStance Finds Balance Between Work And Play
“I realized I was standing for 60-80 hours a week when I switched to a stand up desk, and all I was doing was shifting the pain from my butt to my feet throughout the day,” said founder Joel Heath.
Flight Club, Brooklyn Vintage Club Create NBA Time Machine
The two joined forces to pay homage to the 2017 NBA Finals matchup between the Cleveland Cavaliers and Golden State Warriors by returning to 1994 to the matchup between the Houston Rockets and New York Knicks.
Product Drops Available This Week
SGB has highlighted just a few of the many product drops becoming available this week.
United Sports Brands Canada Completes Transition To Subsidiary Model
United Sports Brands, the parent of Shock Doctor, McDavid, Cutters and Nathan, completed its transition in Canada from a distributor model to a subsidiary business structure.
The A-List Of CES 2017: Sports, Fitness and Outdoors
Newest tech from Under Armour, Majestic, New Balance and more unveiled at CES 2017.
An Event Guide To Outdoor Retailer Winter Market 2017
A schedule of must-attend events at 2017 Outdoor Retailer Winter Market. Yes, happy hours count.
The Solace Of Winter Running
As camaraderie and warmth beckon from the fitness studio, we hit the snow running and remember the reasons to be a tribe of one.
