SGB Today Sports & Fitness
P.F. Flyers Announces Brand Refresh, Expands Into Wholesale Distribution
P.F. Flyer’s partnership with Revolve and the Desert Adventure collection are the starting point of new offerings from the heritage company with plans to roll out more over the next year.
Oncore Golf Partners with PGA Camps to Support Next Gen Golfers
By supplying the best golf balls in the game and introducing innovative rental programs for junior golf clubs, OnCore Golf “seeks to enhance the playing experience and performance of young athletes in the PGA Camps.”
Puma Launches Brand Campaign to Strengthen Sports Performance Positioning
It is the first time that Puma has one message—Forever. Faster.—throughout an entire year and across all performance categories, including Football, Running, Basketball, and Handball.
The Beachbody Company Offers Buy/Download Fitness Programs With No Subscription
“We want to serve people with a flexible business model that allows them to consume our content and achieve outcomes in whatever way works best for them.” —Carl Daikeler, Co-Founder and CEO, BODi
Riddell Introduces Premium Axiom Helmet Line with Improved Impact Response
Exclusively available for NFL athletes starting in the 2024 season, Axiom3D is a set of new models that “leverages the comprehensive protective system of the Axiom, coupled with proven 3D-printed lattice liner technology.”
SKLZ x Barstool Sports Launch Co-Branded Golf Training Products
The line “combines the premium features and technology of SKLZ products with the Barstool Sports top-ranked golf podcast Fore Play.”
Trugolf Releases E6 Apex Range Training Software, Signs 2024 PGA Coach of the Year
TruGolf Holdings, Inc.launched the first phase of its simulator software product, E6 Apex, which augments E6 Connect and signed 2024 PGA of America Teacher and Coach of the Year Joe Hallett, as an E6 Ambassador.
Crossover Culture Upgrades Court Presence With Fortune and Fatale
Crossover Culture released the Fortune and Fatale, two new basketball sneakers using its proprietary Ghost Foam technology.
Teqball Descends On Tulsa
Tulsa, OK, was selected as this year’s exclusive host city for the 2024 U.S. Teqball tournament, which will be held from June 14-16 and broadcast live internationally.
Puma Golf x Quiet Golf Introduce Contemporary Golf Collection
The contemporary styles include cable knit sweaters and half zips to crewneck sweatshirts and graphic tees “that capture the essence of spring and summer golf.”
Centerline Athletics Launches Pickleball Apparel Line
Designed by pickleball players for pickleball players, at the forefront of the launch is a strategic partnership with Thomas Wilson, a Top 10 Pro Pickleball Association (PPA) athlete.
Bridging DTC and Wholesale: Your Brand’s Path to Sales
Discover how blending DTC and wholesale strategies with a dash of tech can boost your brand’s sales and market presence.
USTA Aims to Make U.S. the No.1 Tennis-Playing Nation Worldwide by 2035
Ambitious growth strategy aims to increase the number of Americans playing the World’s Healthiest Sport to 10% of the population, while deepening positive impact in communities nationwide
ŌURA Introduces Oura Labs, An In-App Innovation Hub for Members
Symptom Radar, the first feature available for testing in Oura Labs, pioneers the connection between biometric data trends and overall wellness
Skechers signs Albert Pujols as Brand Ambassador
Skechers signed former Cardinals and Angels MLB player Albert Pujols as its latest brand ambassador. The two-time world champion and future Hall of Famer, will star in a Spanish-language campaign designed to educate fans about Skechers Hands Free Slip-ins.
