SGB Today Sports & Fitness
Freaks of Nature Co-Founder Kelly Slater Launches First Products
Surfing legend and ocean conservationist, Kelly Slater, launched a new skincare brand, Freaks of Nature for the outdoor athlete. Other investors include Mike Meldman, co-founder of Casamigos Tequila and Founder of Discovery Land, and actor and filmmaker Jonah Hill.
Science of the Swing: Golftec Optimotion Technology used by CBS Sports
CBS Sports is using Golftec’s OptiMotion motion-capturing technology on its 2024 golf broadcasts to analyze and provide insights into the swings of some of the best players in the game.
Lee Launches Men’s Golf Collection
The technology-infused curated assortment includes tops and bottoms that are made to transition from the office to the green.
Saucony Launches Redesigned Triumph 22
The redesigned Triumph 22 features the brand’s PwrRunPB foam, initially created for the Endorphin Pro but now tuned for daily mileage.
Unrivaled Sports Acquires Under the Lights Powered by Under Armour
Founded in 2015, Under the Lights Powered by Under Armour operates 170 local flag football leagues with 35,000 boys and girls from first through eighth grades, organizing events for over 5,000 teams in 27 states.
Vuori and ENDVR’s Strategic Alliance: Driving Sales Growth in Wholesale Channels, Part 3
This is Part 3 of 3 in a series of sponsored posts from ENDVR.
Currex Becomes the Official Insole of Major League Pickleball
Sponsored Content: Currex, the leader in performance insoles, signs two-year partnership with MLP.
Adidas signs 2024 NFL Rookie Classmates to Athlete Roster
2024 NFL Rookie Classmates Xavier Legette, Adonai Mitchell, Rome Odunze, Michael Penix, Jr. signed with Adidas as they begin their pro careers.
Petsense by Tractor Supply Hosts Spring Adoption Event
Petsense by Tractor Supply will partner with local shelters nationwide to host their semi-annual National Spring Adoptathon on April 27 from 10 a.m. to 4 p.m.
Ecco Golf x Rick Shiels Drop Limited Edition Biom C4
The limited-edition shoe offers the same functionality as the original Biom C4, which Shiels lauds as “his favorite style from the current Ecco Golf collection.”
Burton and Spy’s Winning Moves in the Wholesale Game, Part 2
This is Part 2 of 3 in a series of sponsored posts from ENDVR.
The Lycra Company to Bring Bio-Derived Lycra Fiber to Market
The campaign will inform the active outdoor industry of the advantages of using dent corn as a feedstock for apparel, featuring Iowa farmers growing the corn to create the next-gen of Lycra fiber.
SKLZ Launches Hyper Speed Wearable Tech
Hyper Speed is a wearable tech product that measures speed, agility and vertical jump so athletes can create their combine whether in the backyard or on the practice field.
United by Flame, Adidas Drops Largest Multisport Footwear Collection
“We’ve bound together that intrinsic desire and unwavering commitment to be the best on the global stage via a design that represents their [athlete] passion—a flame that burns bright in each of them.”
OrthoLite Subsidiary Cirql Launches Recyclable Cirql rTPU30 Midsole
“Cirql represents not only an entirely new product and patented foaming process for OrthoLite it also is an opportunity to minimize waste and pollution on a wide scale across all footwear.” —Matt Thwaites, Vice President and General Manager, Cirql
