SGB Today Sports & Fitness
Burton and Spy’s Winning Moves in the Wholesale Game, Part 2
This is Part 2 of 3 in a series of sponsored posts from ENDVR.
The Lycra Company to Bring Bio-Derived Lycra Fiber to Market
The campaign will inform the active outdoor industry of the advantages of using dent corn as a feedstock for apparel, featuring Iowa farmers growing the corn to create the next-gen of Lycra fiber.
SKLZ Launches Hyper Speed Wearable Tech
Hyper Speed is a wearable tech product that measures speed, agility and vertical jump so athletes can create their combine whether in the backyard or on the practice field.
United by Flame, Adidas Drops Largest Multisport Footwear Collection
“We’ve bound together that intrinsic desire and unwavering commitment to be the best on the global stage via a design that represents their [athlete] passion—a flame that burns bright in each of them.”
OrthoLite Subsidiary Cirql Launches Recyclable Cirql rTPU30 Midsole
“Cirql represents not only an entirely new product and patented foaming process for OrthoLite it also is an opportunity to minimize waste and pollution on a wide scale across all footwear.” —Matt Thwaites, Vice President and General Manager, Cirql
Softspikes Introduces New Colorways to the Tour Flex Pro
The Tour Flex Pro offers Softspikes center stinger post, three degrees of traction and ten points of contact for control and stability during play now in Black/Charcoal and Translucent /White.
Skechers Football Drops Laser-Comfort Pack
The fourth Laser-Comfort Pack to drop since the brand entered the soccer category in 2023/24 comes in silver and green and three styles for women and men.
Made to be Returned: Asics Nimbus Mirai
Asics asks runners to return the Nimbus Mira at the end of its lifecycle to be remade and contribute to its “circular journey”.
Puma Golf Signs Viktor Hovland
Norwegian superstar steps into exclusive shoe deal as he tees it up in Augusta.
Prince Teams Up With Target on Limited-Edition Pickleball Collection
Prince, the tennis and lifestyle apparel brand, will release a limited-edition pickleball collection with Target on April 20.
The Resurgence of Wholesale, Harnessing New Strategies for 2024, Part 1
This is Part 1 of 3 in a series of sponsored post from ENDVR.
Nike Doubles Down on Evolving Air to New Levels for Summer Olympics
Nike, Inc. will debut a new line of products that signals a multi-year innovation cycle, and plans to deliver better, faster and more efficient solutions for athletes this summer at the Paris Olympics.
P.F. Flyers Announces Brand Refresh, Expands Into Wholesale Distribution
P.F. Flyer’s partnership with Revolve and the Desert Adventure collection are the starting point of new offerings from the heritage company with plans to roll out more over the next year.
Oncore Golf Partners with PGA Camps to Support Next Gen Golfers
By supplying the best golf balls in the game and introducing innovative rental programs for junior golf clubs, OnCore Golf “seeks to enhance the playing experience and performance of young athletes in the PGA Camps.”
Puma Launches Brand Campaign to Strengthen Sports Performance Positioning
It is the first time that Puma has one message—Forever. Faster.—throughout an entire year and across all performance categories, including Football, Running, Basketball, and Handball.
